Where Are You Leaving Your Brand DNA?
Steve Jobs likened brand building to a bank account. He coined the term “brand deposits” to describe how experiencing positive interactions with a company (e.g., a successful product launch) increased …
The #1 Reason Employees Quit (It’s Not What You Think!)
A client recently emailed me excited about a potential job opportunity. While very interested in the role and company, through his network he had learned that three employees of this …
Micro-networking
With everything going “micro” these days – loans, brews, and even apartments – why not networking? What is micro-networking? It’s a way to cultivate your network through ”mini-yet-meaningful” interactions. Research …