LOSS AVERSION
The concept of “loss aversion” refers to the tendency for people to prefer avoiding losses over acquiring gains. For example, losing $50 impacts your level of happiness much more than …
Life Is Not Meant to Be Lived Fat Free
The “fat free” revolution swept grocery store shelves several years ago and became our license to instantly have the “proverbial cake” and eat it too. We could maintain our discipline …
Humans are wired to be negative (but we can re-wire)
The human brain has a bias toward negativity. Being able to continuously scan for danger and quickly detect threats has allowed humans to survive as long as we have. Although …